Advertising/Public Relations

An RBA student may do either Advertising or Public Relations but may not get both Areas of Emphasis

ADVERTISING AOE

Prerequisites

Advertising 215 (Principles of Advertising)
JRL 101 Introduction to Mass Communication

Requirements

Advertising 315 (Advertising Copywriting)
Advertising 403 (Advertising Media Analysis)
Advertising 459 (Campaigns

NE 428 Media Law

JRL 489 Media Issues and Ethics

_________________________________________________________________

PUBLIC RELATIONS AOE

Prerequisites

JRL 101 Introduction to Mass Communication

PR 215 Principles of Public relations

Requirements

PR 301 Writing for Publi Relation

PR 401 Applied Public Relation

PR 410 IMC for Public Relations

NE 428 Media Law

JRL 489 Media Issues and Ethics